Retail execution vs retail audit
Retail execution and retail audit name two jobs in the same store loop. retail execution software helps a brand set store standards (product placement, visual merchandising, in-store communication, and campaign sets) and collect proof that stores ran them. retail audit software scores that proof so you can see which stores passed.
Retailens uses one loop for both: HQ publishes zones and requirements, stores upload photos online, AI can pre-score against a reference, and a person sets the official grade with a heart. The standard is not campaign-only. Product placement, visual merchandising, and in-store communication use the same publish, upload, and grade path as a campaign set. Stay on this page if you need to publish the standard. Read retail audit software if you need the score.
The job is the standard, not the route
If you run a route, take reorders, and need the handset to work in a basement, you want a field-rep product. That category is real. It is not this product.
Retailens starts when the brand already knows the standard and needs the network to prove it. The standard can be product placement, visual merchandising, in-store communication, or a campaign set. You publish the dated work. You name the zones and touchpoints. You attach reference images and the requirements a reviewer should check. Then partner users and store users send proof from the floor.
The tenant has HQ admins plus partner and store users. Each person sees the campaigns, stores, and review work that belong to them. You do not need a traveling merchandiser if the person who can take the photo already works in the store.
That is why this page does not sell a circuit, a GPS day, or a handheld for people who do not staff the store. The brand publishes what good looks like. The people already in the store send the proof. HQ keeps the judgment.
What a campaign actually contains
A campaign is dated. It is not a standing mystery checklist. Inside it you set zones and touchpoints, attach a reference image where one exists, and write the requirements that define a pass.
A campaign set is one package. The same zones can carry product placement, visual merchandising, or in-store communication. You configure the areas that matter for this work. Retailens does not ship industry catalog packs. There is no beverage kit, supermarket kit, or restaurant template you turn on as a product.
The audience is the partners and stores in your tenant. Campaigns can be aimed at the part of the network that should see them.
How proof is captured
Store teams take a photo with the camera or pick one from the gallery. Upload is online. Progress saves as a server draft, so someone can leave the floor and finish later.
If a tenant enables it, a short video can sit next to the photos. That is optional. Photo proof is the default.
Retailens does not sell offline capture. If your day depends on working with no signal, a field-rep tool is the better fit. See Retailens vs SimplyDepo for that split.
The upload is the record. There is no side channel for the real photos and a form for the official ones. Camera, gallery, server draft, then submit. That is the capture path.
Optional AI, official human heart
AI is a switch, not the product. When it is on, it can pre-score a submitted photo against the reference image you attached. Treat that as a hint for the reviewer.
The official grade is a human heart. A person looks at the proof, uses the reference and the requirements, and decides. Retailens does not claim an engine that finds the pattern across the network. It does not replace your review team.
If you want every photo judged only by people, leave AI off. The rest of the loop still works.
Review, comments, and the network picture
Submitted work lands in a review queue. Reviewers comment on the proof and can mention a teammate so the right person sees the thread.
Partner and store leaderboards show who has completed the work. A completion trend shows whether the campaign is moving or stuck.
There is no reviewer assignment module and no ticket queue that routes cases to named owners. The queue is shared work. People pick it up.
Comments stay on the proof they describe. Mentions are for a person who should see that thread, not a routing engine. Leaderboards are partner and store completion, not a public scoreboard with invented metrics.
Priced per store
Retailens is priced per store per year, not per seat. Teammates on the network are included in that store-based model.
Published marketing rates live on the homepage pricing (USD bands by committed store count). There is no in-app checkout. Book a demo confirms launch, onboarding, and final scope.
When Retailens is the wrong tool
Choose a field-rep product when the job is a route, a reorder, and offline work. SimplyDepo is built for that shape.
Choose GoSpotCheck by FORM when the job is IR tasks for people who do not work in the store.
Choose Salesforce Consumer Goods Cloud when retail execution already lives in that suite and you have no reason to leave it.
Choose Retailens when the job is a network photo standard, store-uploaded proof, and a human heart. That same loop is also retail audit software.
How to choose retail execution software
Match the tool to who executes and how you prove the standard. Not a generic best-of list.
Who sets the standard. HQ can publish dated campaign and zone standards, not only a rep checklist.
Who captures proof. Partner or store teams upload photos online, versus visiting field reps.
Evidence. Photo proof, with optional short video, versus self-report only.
Scoring. Optional AI pre-score plus a human official grade, versus black-box image recognition only.
Network picture. A review queue, comments, and partner or store rankings you can actually use.
Pricing unit. Per store for a network, versus per seat or per rep.
Honest outs. Offline-first routes, in-aisle reorder CRM, and shelf-SKU planogram IR are not this product.